Marlow is fast becoming known for its quality pieces that are both versatile and timeless, and the New Zealand label has opened its radiant new store on Mount Mainstreet.
We speak with founder Bailey Mark about how the Mount is the perfect home for Marlow’s considered designs and laid-back nature.
Tell us a bit about how Marlow began?
I founded Marlow alongside my mum Trish during the COVID-19 pandemic. Amid the uncertainty and challenges, we saw an opportunity to create something special, a brand that seamlessly blends fashion with function.
We took a huge risk starting Marlow during the first lockdown in March 2020. It gave me time to think clearly and make sure we got the essence of the brand right. It also solidified the thinking around a shift in clothing needs as people settled into a new way of life.
Our product is leisurewear and that’s what everyone wanted. People needed clothing to transition from exercise to working at a desk, then maybe being on a Zoom call. We saw Marlow could fill that space.
What motivated you to start something in the midst of 2020?
It came from a long-held desire. Both Mum and I have extensive experience working for global fashion and sportswear brands. With our background and supply base, we had the confidence to hit the ground running.
Owning my own brand allows me to be creative and business-minded, giving me the flexibility to make decisions daily and the freedom to run my own schedule. The fashion industry is full of talented people, and it’s inspiring to work with them every day.
Our ethos of quiet luxury and timeless elegance resonated deeply during a period when people were seeking both practicality and comfort in their everyday lives.
What sets Marlow apart in the NZ fashion scene?
Marlow stands out for our seamless blend of fashion and function. We’re committed to quality, using luxurious fabrics and incorporating elevated details to ensure that every piece embodies style and functionality. Our approach is to create versatile clothing that transitions effortlessly from studio to street.
Who is the Marlow woman?
The Marlow woman values quality and timeless elegance. She’s confident, discerning, and appreciates the finer details in life. She seeks clothing that not only looks good but also feels good, offering comfort and style in equal measure. Marlow’s premium athleisure wear is designed for modern, contemporary women to wear all year round.
We believe in timeless style over fast fashion, focusing on quality rather than quantity. Our neutral, trans-seasonal color palette ensures that our pieces will not date, and we strive to appeal to a broad demographic from an 18-year-old sister to a 65-year-old woman.
Why did you decide to open a store in the Mount?
We were inspired by the area’s vibrant and dynamic community, where beach life seamlessly merges with urban energy. The Mount is a unique locale that embodies a laid-back yet sophisticated lifestyle, making it an ideal setting for Marlow.
We saw an opportunity to connect with both the locals and visitors, from holidaymakers and weekenders to day-trippers from nearby Cambridge and Hamilton, and even international tourists from cruise ships. The Mount’s spirit of relaxation and enjoyment aligns perfectly with Marlow’s ethos, making it a natural choice to introduce our brand and connect with a community that truly appreciates quality and style.
Why change location on Mount Mainstreet?
The new location offers more space, better accessibility, and allows us to create a store environment that truly reflects the Marlow brand. It’s a step towards growth and deeper engagement with the Mount community. The feedback on the new store has been amazing and customers are loving the new space.
What are you excited about with the new store?
The fresh, modern space allows for a more immersive and enjoyable shopping experience, giving us the opportunity to showcase our three key categories; activewear, knitwear, and leisurewear in a way that truly captures Marlow’s essence.
All the locals have been saying to me “you’re finally on the sunny side of the street.” If you know the Mount, you’ll understand what I mean! It captures the daylight beautifully.
What do you love about the Mount?
Its unique blend of beach life and urban energy. The area boasts beautiful beaches, fantastic hospitality options, and a strong sense of community. It’s the kind of place where you can enjoy outdoor activities and then easily pop into a local café or boutique, perfectly aligning with Marlow’s lifestyle-focused brand.
People here are always in a good mood, whether they’re on a girls’ weekend, staying at their bach, or just visiting for the day. There’s an undeniable energy, and people are eager to shop and explore!
Where do you like to eat/stay/shop etc. when you’re down here?
I start my day at Soul Boul with an Allpress coffee, extra strong flat white. For lunch, I love a healthy bowl from Sabal at the Cruise Deck, right opposite the new Marlow store. When it comes to dinner, I can’t go past Alpino for some tasty Italian. Just beyond Mount Mainstreet, KAYU Studio on Totara Street is a curated destination for all things interiors everyone must check out.
Marlow
Shop 3/192 Maunganui Road
Imagery courtesy of Marlow
