Founded in 2002, RUBY is an eminent fashion label from Aotearoa. Best known and loved for its mutually nourishing relationship with its community and the way its designs embody those who wear them.

RUBY is a family-owned brand, and the care, intimacy and love that comes from this are woven into its DNA.

Today, RUBY has two brands RUBY & Liam and eight stores in Aotearoa: located in Auckland, Hamilton, Mount Maunganui, Wellington and Christchurch.